Lettuce, typically grown outside in rows, is very susceptible to challenges from Mother Nature. Those risks often lead to out of stocks, low quality and size or value results. That volatility leads to higher prices and unhappy consumers. Hydroponic lettuces and greens, like those produced by Hollandia Produce, are gaining in popularity because of the predictable high quality, consistency and pricing when compared to customary farming methods.
Brian Cook, VP of Sales for Hollandia Produce, added, “LIVING lettuces also help with food waste because they last up to 7 days longer than field grown products.” Another reason for and strength of hydroponic growing is its impact, or lack thereof, on the environment. Water savings of over 85% can be realized while using 70% less land to grow the same crops. These sustainability benefits and measures are impressive and need touting to consumers. According to the International Food Industry Council’s 2016 Food & Health Survey, 73% think it is important to produce food in a sustainable way. Clearly, hydroponic greenhouse farming is a great answer to that growing consumer sentiment.
Cook also suggests, “Retailers and food service operators listening to their patrons can take advantage of this and other consumer trends with our fantastic products. Retailers can build a distinctive set within the produce department using hydroponic lettuces. You can add tomatoes and cukes as a bump out for opportunity buys and give consumers the message that tonight should be salad night.” He continues, “Foodservice operators can use their secondary/seasonal menu items to tell the sustainability story and offer patrons low-carb or protein-style LTO (limited time offer) promotions to bring excitement around the menu items.”
Hollandia Produce has expanded its line to include Red Butter, 3-in-1 Bouquet, Romaine, Upland Cress and Watercress. The growing popularity of organics has led Hollandia to add organic offerings as well. Hollandia Produce distributes Living Greens nationally and expects to make some exciting new announcements in the new few months.
For more information:
Brian Cook
Hollandia Produce
Ph: (866)-LETTUCE
