Australian vegetable industry looks to boost exports by 40% in four years
"Some of the most exciting opportunities are in markets which don't currently require any protocols, for example the Middle East," Mr Rogers said.
"It's currently a big export market for carrots and there are a range of opportunities for vegetable growers to look at exporting there as soon as tomorrow."
In order to boost exports they are planning to create a market potential index, which will be used to rank and rate export market potential for each vegetable category.
"This index is a new development which looks to take domestic production of the vegetable product and understand how competitive that will be in an overseas market, as a range of countries produce their own vegetables of course," he said.
"It tries to identify those products where we are particularly globally competitive and markets where there is a strong demand for Australian produce."
Currently vegetables make up just 5% of Australia's total horticulture exports, with carrots the leading vegetable as far as exports go, valued at $81 million alone. The total value in the 2015/16 financial year was $227 million.
source: indianexpress.com
