Australian farmers create collective brand to market produce
"Last year we sold all our pumpkins but all the other things — tomatoes, eggplants, capsicums — we probably only sold about 20 per cent of what we produced," Mr Scoones said. "Eighty per cent went to waste.
"Growers are not normally marketers," Mr Scoones said.
"You can't go to someone and say: 'If we produce these, will you buy them?'
"They will always say: 'Bring us some when you have some'.
"So you have to not just put your foot in the water but dive in. Produce a substantial amount and then see if it sells."
The Southern Forests Food Council has created a brand, Genuinely Southern Forests, for the collective to sell their produce under and leased their own wholesale point at Canning Vale Markets.
It is a one-stop-shop that the council hopes will set their brand apart and allow chefs and retailers to get to know the products from the region better.
source: abc.net.au
