SunFed is launching a Perfect Melons™ bin. “Our goal is to give more value to the retailer by creating a more exciting watermelon program while also expanding our category penetration,” says Brett Burdsal, VP of Marketing. “We do not view our watermelons as simple ‘commodities.’ The care that we put into our crops, and the processes we put into place, have allowed us to offer a more select and quality product.”
“Along with the eye-catching concept of the bin, we are offering specialized stickers that say “Hello, I am perfect,” to further create brand awareness among consumers and liven up the melon category,” said Craig Slate, Vice President of Sales, SunFed.
The watermelon bins were launched throughout the U.S. and Canada, Currently SunFed ships watermelons year-round with heaviest production centered in the spring and summer months from growing operations throughout Mexico.
“The artwork specifically draws from Bass’ novel Henri’s Walk to Paris which is the story of a young boy who lives in France and decides to pack a lunch and head for Paris,” Burdsal stated. “Since the point-of-view is that of a child, the characters are not represented in full-body illustrations, but rather a waist-to-toe depiction as a child would see.
Please visit the team at United Fresh 2016 in Chicago, Illinois, at booth #1840.
Contact:
Brett Burdsal
Tel: 520-761-6806
