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Haskap juice available in Poland for 2018

Virtually unknown in Europe just a few years ago, the Haskap berry is the soft fruit that many are looking to for the future.

Despite there being a lot of attention throughout the sector, Anna Litwin from Blue Haskap shared that 2017 was not the easiest year for producers: "Haskap berries are still new to the Polish market and not many people are really aware of them. Unfortunately, some less experienced growers picked the berries too early last season when they weren't fully ripened, which meant they had the wrong colour and were really sour. This is really unfortunate because it can mean that those who decided to try them likely had a bad experience," said Anna.

As new varieties are being introduced, which are sweeter and less sour, Anna says she believes that the Haskap will become more popular on the Polish market in the next 2 to 3 years.

Another factor which is holding back growth at the moment is production quantities. Anna had planned on selling the berries frozen, but quickly found that the 1000kg she produced this season, wasn't enough to put on the market. However, a solution was quickly found, a juice was made from the frozen berries.

"Making Haskap juice from the frozen berries is great because the freezing process softens the tartness and gives it a good colour. We have gotten a lot of interest from health food stores, but I want to make sure that we don't get stuck in a category, I want Haskap juice and berries to be for everyone," Anna exclaimed.

The juice is concentrated and will be offered in 250 ml glass bottles for consumers and 3 litre plastic bags for the Horeca industry.

"The Haskap berry is becoming more and more popular every year, which is why I think that 2018 will be an even better year for growers. I think that it has the potential to become as popular as the blueberry, but it is going to take a few years before we get there. In the meantime, I believe that we will need to start cooperating with other growers to increase supplies and continue to adapt as we learn about more the market and the berries along the way." concluded Anna.

For more information:
Anna Litwin
Blue Haskap
Tel: +48 513-648-686
Email: [email protected]