New digital commerce solution helps provide cybersecurity to retailers, an end-to-end digital commerce solution for grocers, has teamed up with F5, a multi-cloud application security and delivery company, to equip grocers with advanced Web Application Firewall (WAF) capabilities to protect grocery e-commerce platforms and add a secure application-layer firewall.

Grocery e-commerce platforms have become a critical target for attackers as the data they amass typically contains large quantities of personally identifiable information (PII), which is deemed invaluable by attackers. However, many retailers have historically lacked the means to implement advanced cybersecurity capabilities, whether due to excessive costs, insufficient technological expertise or lengthy onboarding processes. In addition, retailers have traditionally not had an end-to-end solution enabling them to integrate cyber defense within their existing e-commerce platforms.’s collaboration with F5 enables retailers to build e-commerce and cybersecurity capabilities in tandem. The benefits include a built-in integration, reduced implementation time, lower costs and seamless updates of code and infrastructure so that there are no disruptions in the grocers’ ability to run their business.

“The acceleration of digital transformation during the pandemic and the proliferation of grocery e-commerce have increased the scale and scope of threats that companies in this field are facing,” said Gilad Globen, CTO, “We are thrilled to partner with F5 to offer a cybersecurity as a service as we are committed to helping retailers set effective, secure parameters to keep systems protected at all times.”

Right: Gilad Globen

“Cybersecurity is in a constant state of evolution and we are proud to innovate with companies like to focus on the customer experience rather than potential security threats and complexities,” said Ankur Singla, SVP, security & distributed cloud product group at F5. “WAF capabilities are a powerful tool to help mitigate exposure to vulnerabilities and with a growing number of sophisticated cyberattacks affecting an ever-expanding range of verticals, companies must equip customers with application protections as a means of growing and safeguarding their business.”

The partnership with is supported by F5’s local distributor, Zebra Technologies, with additional support coming from F5 Platinum Partner, Oasis Communication Technologies.

"The project allows to provide customers with an end-to-end service, with advanced cybersecurity, that can be managed with both speed and simplicity,” said Adi Arviv, channel business manager at Zebra Technologies.

For more information:
Shmuel Tennenhaus
Tel: +1 (917) 406-5088 

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