Hazel Technologies, Inc. announces its first quality summit of 2022. The one-hour event will be held on Friday February 25th and feature speakers throughout the industry ahead of the 2022 North American stone fruit season.
Speakers will include Ashley Nickle, consultant and project manager at Ashley Nickle Growth Strategies LLC; Brandon Olivarria, field operations manager at Fredericksburg Peach Company; Tommy Caruana, director of business development-retail at Hazel Technologies. Inc.; and Mario Cervantes, director of business development-agtech at Hazel Technologies, Inc.
Left: Brandon Olivarria; right: Ashley Nickle
Nickle is a veteran fresh produce journalist turned personal consultant and will introduce IFPA’s InSite, a new data platform with exclusive access to fresh produce information and consumer sentiment research. She will discuss how the platform can be used to better understand consumer preferences and enhance stone fruit programs across the country.
“I’m looking forward to sharing with growers the tools and trends I’ve been exploring and the opportunities they present for marketing, merchandising and strategy in the stone fruit category,” said Nickle.
Olivarria and Caruana will discuss how incorporating technology can amplify successful local programs. The virtual event will conclude with a talk from Cervantes on innovation and quality advancements for the category.
Left: Tommy Caruana; right: Mario Cervantes
“Locally grown produce has been a passion of mine for over a decade now,” said Olivarria. “I look forward to discussing the ins and outs of bringing quality produce from a local program into the retail setting at Hazel’s Stone Fruit Quality Summit.”
“Hazel Tech is proud to provide trusted quality protection solutions for growers, packers, shippers, and retailers in the stone fruit category,” said Cervantes. “We hope our quality summit viewers learn more about how to successfully protect their stone fruit crop throughout the supply chain.”
The Stone Fruit Quality Summit is a free event. Registration is open to the general industry until February 25th or until capacity is reached.
To learn more about the event and register, click here.
For more information:
Jaime Kedrowski
Hazel Technologies
Tel: +1 (559) 321-2146
[email protected]
www.hazeltechnologies.com
