"The Golden Week", the National Day holiday in China is approaching, and the domestic consumer market will hit its peak. Fresh food markets in various regions are actively stocking up to ensure supply for citizens' purchases. As one of the main suppliers in the Chinese domestic avocado market, Prohass, the Peruvian Avocado Producers Association, is actively expanding sales channels and strengthening stocking with partners to ensure a stable supply of high-quality avocados during the National Day holiday.
In recent years, domestic imports of avocados have been steadily increasing in the Chinese market. Among them, nearly 60% of imported avocados come from Peru. Prohass believes that the Chinese market is the most potential emerging market, and is actively working with Chinese sales channels to introduce Peru's high-quality avocados to local consumers.
Among the many categories of avocados, Peruvian avocados are known for their high quality and creamy texture and are considered the green gold of Peru. In early September, Prohass represented Peru avocado at the 4th Peru-China Investment and Economic Cooperation Forum. Prohass analyzed the position of Peruvian avocado in the international market and its efforts to open the Chinese market.
The main advantage that Prohass has in quickly occupying the Chinese market is that it can achieve uninterrupted supply throughout the year, and can provide a stable and sufficient quantity of high-quality avocados for the Chinese market for a long time. The association occupies about 80% of Peru's avocado planting area, including small, medium, and large producers, and is committed to helping producers improve their production and export levels. And it promotes the transfer of technology, the application of economies of scale, and provides strong support to research projects to ensure the output of high-quality avocados with stable yields.
In addition, in order to meet the high-quality standards of the Chinese market, Prohass has achieved "full control of the whole process and high-quality selection of the fruits", one-stop cold chain transportation from the production to consumers' forks. In order to ensure the taste of the product, Peruvian avocado has also launched an instant avocado.
In order to deliver avocados to consumers in the shortest possible time, Prohass has opened up the online and offline supply and marketing chains and has reached cooperation with Dole and Supafresh, the leading distributors in the domestic fruit industry. Its product distribution channels have covered large domestic e-commerce platforms and supermarket chains, including Fresh Hema, Pagoda, Dingdong, Tmall, JD.com, OLE Supermarket, Sam's Club, etc. Consumers can now buy fresh fruits anytime, anywhere.
As the National Day holiday is approaching, Prohass is fully prepared and hopes to further strengthen cooperation with major supermarkets and e-commerce platforms, and jointly deliver high-quality avocados to consumers, so that they can enjoy more avocado delicacies during the holidays.