A wide range of of local fruits and vegetables grown in Saudi Arabia will be in the spotlight with a seasonal promotion, launched in Saudi Arabia this Monday. Launched in three major cities, the promotion will aid local farmers and supports the Ministry’s idea of ‘farm-to-table’ sustainability in the food chain.
This month, it is grape season, along with watermelon, banana, and papaya. All the local produce will be available at specially discounted prices. “The Saudi Ministry of Electricity, Water and Agriculture is committed to supporting local farmers and as the largest retail operation in the Kingdom, we are very happy that LuLu is our partner in this movement of local food production sustainability,” said Dr. Suliman Alkhtib, assistant of deputy minister of Ministry of Environment, Water and Agriculture (MEWA) in the Riyadh region.
“We are experimenting with exciting new agricultural techniques to promote local produce and are sure customers will love the fresh local taste.”
Source: saudigazette.com.sa
