Using Pinduoduo's patent-pending cold-chain logistics system

China: Strong demand for vegetables and fruits on Duo Duo Grocery

Duo Duo Grocery (DDG), the grocery delivery service run by China's largest agriculture platform Pinduoduo, is seeing a strong demand for fresh fruits and vegetables thanks to its cold-chain logistics system.

DDG was launched in August 2020, to complement the main Pinduoduo platform. It can be accessed from the Pinduoduo homepage and sells products including fruits, vegetables, dairy, beverages, grains and more.

Preston Zhang, executive director of corporate development at Pinduoduo told FoodNavigator-Asia that the launch of DDG was inspired by a shift in consumer habits: "During COVID-19, consumers had increasingly turned to buying groceries online due to inconveniences and concerns about shopping in crowded wet markets."

"This habit stuck even as lockdowns were lifted and our partners were overwhelmed by the volume of orders over that summer. DDG is our way of making online grocery shopping even better, faster, and more affordable for our users. A next-day grocery self-pickup service, DDG functions on a localized distribution model in which farmers and grocery merchants can sell directly to users in the region."

According to Zhang, fruits and vegetables are its best sellers. "We saw a very strong demand for vegetables and fruit on DDG. This is quite an evolution in consumer behavior. Sales in other categories is also strong, but as they are commoditised and less perishable, they have been more widely available online for longer in comparison with leafy greens and delicate fruit, and consumers have been more used to buying them online."

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