Salix Fruits, fresh fruit import and export company, celebrates its 10th anniversary by launching an app that has been developed with Lyncros, a software factory for mobile applications, business solutions and microservices with secure APIs in companies of all sizes.
With more than 15 years of experience in the fresh fruit market, the company accelerated its digital transformation three years ago, since forming their joint venture with Lyncros.
Customers and producers can download the platform to their phones and keep track of offers the company has with images of the fruits, their origin, price and other functionalities. With the boom of e-commerce, Salix looked forward to creating a digital fruit marketplace not only with a great UX but also complete with the documentation of the operation all together and the ability to track an order’s statue online.
The app has different user groups: fruit producers, who upload the characteristics, photos and prices of their products, have access to a database of more than 12,000 customers; and buyers, who can see the timeline of current and past marketplace offers. In addition, the origin of the fruit is detailed.
"The platform also gives buyers the possibility of placing an order for something that is not in the app, but that we will take care of getting," says Juan Gonzalez Pita, founder of Salix, which has offices in Philadelphia, Buenos Aires, Santiago de Chile and Cape Town. “You can see what is available to buy, what quality, what grade, what size, photos and where that fruit comes from. You can also make an offer for that product."
The app lets fruit producers upload characteristics, photos and prices of their products and gives them access to a database of more than 12,000 customers while allowing buyers to see offers, the origin of the fruit and more.
Development of the app also took into account the most operational and internal side of Salix. "The application allows us to stand between producers and clients to better understand their needs," says Juan Florio, product manager at Lyncros, who led the team that worked on the app. This way, the company can match needs with solutions to satisfy both parties. "The platform allowed us to reduce the time of internal operational and administrative processes that benefit buyers and producers," adds Florio.
In each user profile, the history of orders is recorded with their documentation, invoices and details. This makes it easy to repeat orders. "The app also allows the tracking of the order: you can see where the container is, where it passed, what route it is missing and the time pending to reach its destination," says Gonzalez Pita.
For producers, the app allows them access to a number of customers they might not otherwise be able to reach and for buyers, they can observe the entire product offering at once and find new business opportunities.