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Israeli market looks promising for Moroccan fruit and vegetable exporters

Morocco-Israel: First steps towards promising joint projects

After the resumption of Israel-Moroccan ties, both parties began look at potential common projects. As stipulated in the Joint Declaration that on December 22 formalized the resumption of relations between Morocco and Israel, the two countries are committed to promoting dynamic and innovative bilateral economic cooperation.

In order to move forward, a Moroccan delegation visited Tel Aviv on February 9, to formalize the opening of the Moroccan liaison office in Israel, braving all the travel complications that come with Covid-19 measures. Likewise, an official Israeli delegation is expected in Morocco in the coming days.

On the topic of agriculture, the Israeli market looks very promising for Moroccan fruit and vegetable exporters. While studies are underway to identify the needs, farm producers have already expressed their interest in Israeli agri-food tech.

“The Israeli market is of great interest to us. In the years to come, it could become a considerable part of our fruit and vegetable exports, du Maroc Lahoucine Aderdour, head of the Moroccan interprofessional federation for fruits and vegetables production and export of (FIFEL) stated, adding that “studies are underway to identify the needs on the Israeli market and measure the potential for trade development.”

For their part, farm producers are said to be interested in Israeli technologies in the agriculture sector. Indeed, Israel’s agricultural sector has long been based on science-linked technology, ensuring that its farmers benefit from its research centers’ innovation.

Israeli agronomists employ innovative drip irrigation methods. They are at the forefront of agricultural biotechnology, soil disinfection by solarization, and intensive treatment of industrial effluents for irrigation. The country boasts 50% of the world’s total irrigation market. “These technological breakthroughs are very interesting for the agricultural sector in Morocco. A collaboration in this area will allow producers to increase their productivity and the quality of their product range,” Lahoucine Aderdour told jpost.com.


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