With the improvement of technology for freezing and processing efficiency, compared with storage vegetables, the commercial added value of frozen vegetables has been growing over recent years. At the same time, the target consumer market has become more diversified. Among the many export destinations, Europe and Russia are the top consumers of frozen vegetables, followed by EU and North America. In addition, the market popularity of frozen vegetables from China is also rising in Southeast Asia and the Middle East.
"Due to the global pandemic, this is a very challenging year for players in the agricultural industry. Compared with fresh vegetables, frozen vegetables have suffered limited market impact. This is mainly thanks to a longer shelf life and sufficient and relatively stable stock,” Mr. Xu Luqiu of Heze Tianlan Fruit and Vegetable Cooperative said.
Exhibition stand of Heze Tianlan Fruit and Vegetable Cooperative
Earlier on, when many European countries were locked down, exports were affected to a certain extent, mainly due to the fact that a large part of the products were supplied to the catering industry. With the closure of the industry, this part of the demand suddenly disappeared. Nevertheless, with the reopening of restaurants and eateries, sourcing demand has increased. At present, the overall demand from overseas markets is relatively stable.
Frozen lotus root slices
“In addition to being marketed to the Chinese market through the catering industry, Meituan and other channels, our frozen vegetables are also exported to Europe, Southeast Asia, Russia and other countries. Among them, we mainly export frozen asparagus to Europe, and broccoli and edamame to the Southeast Asian and Russian markets."
Contact: Xu Luqiu
Company: Heze Tianlan Fruit and Vegetable Cooperative
Mob.: +86 139 0530 9438
WeChat ID: XU13905309438