By the end of the year, the Italian 'Rucola della Piana del Sele' will be a candidate to become the next Campania product with the PGI brand.
The application for registration was published in the Official Journal of European Union C254 on 3 August 2020 and contains also the product specification. After the necessary three months, if no other EU Member State submits comments on the proposal, the European Commission will publish the decision regulation and the name will be officially approved and registered.
The European label and a strict specification defining the characteristics of a unique product whose cultivation is favored by the combined action of the soil and the Mediterranean climate will guarantee consumers and ensure the affirmation of the 'Rucola della Piana del Sele' PGI on world markets.
"A fantastic bit of news for all our associates and for all the producers of the Piana del Sele, especially after the earthquake created by the coronavirus for some references, such as fresh cut products", says Fabio Altamura of Op Altamura. "The rules of the specification are strict but in most of the companies which produce rocket in the PGI area have already been in place for some time. We are therefore doubly proud to have contributed to the achievement of this goal".
Altamura continues: "Now we should be able to continue the excellent work we have done and enhance this important result, positioning the brand in the best possible way both in Italy and abroad".
The Sele Valley is the most important production pole in Italy for rocket, but in general for all baby leaves. The 'Rucola della Piana del Sele' currently covers an area of about 3,100 hectares, distributed over 8 municipalities that make up the PGI geographical area (Battipaglia, Bellizzi, Eboli, Pontecagnano-Faiano, Giffoni Valle Piana, Montecorvino Pugliano, Montecorvino Rovella and Capaccio-Paestum).
The average production in recent years is around 400 thousand tons of product, which is about 73% of the national production, with an average annual turnover of over 680 million euros, about 5,000 direct employees and 4,000 of the related industries. There are 400 farms dedicated to rocket cultivation and 35 companies take care of processing, packaging and marketing.