Peruvian exports of Hass avocados will reach South Korea in 2019 and four other new markets will be opened in the coming years: Mexico, Colombia, Australia, and New Zealand.
These five markets will be added to the more than 50 markets to which the Peruvian offer of this fruit is currently directed, said the president of the Hass Avocado Producers Association of Peru (Prohass), Daniel Bustamante.
To send avocado exports to a new market, the National Food Health and Quality Service (Senasa) works, with the support of Prohass, to comply with the technical and phytosanitary standards required by the country of destination. This opening process can last 2 to 10 years.
"Prohass is working together with Senasa to open new markets, such as South Korea, which we hope will be opened by 2019. Opening the Mexican market will possibly take a little longer. Since it is a producer country, it is more difficult to open it. We are constantly working to open markets for Peruvian avocados," he said.
Currently, Peru is the second exporter of Hass avocados in the world, after Mexico, which has the advantage of producing this fruit 52 weeks a year, while Peru has a production window of 15 to 20 weeks per year.
Global demand for Hass avocados has been growing, mainly in the United States and in Europe, said Bustamante. However, there have also been oversupplies of Hass avocados that have driven prices down.
In Peru, production depends on the availability of land, irrigation channels, changes in crops, and irrigation projects in activity. To avoid an oversupply, the holder of Prohass said it was "healthy to maintain the balance of other crops."