UK: Grower sells from vending machine
The new machine has been installed on the second-floor of the shopping centre and offers shoppers the chance to purchase bags of potatoes or trays of vegetables. And while the vending machine may appear an odd fit amongst the Overgate’s mix of fashion and fast food retailers, it is proving an early success with shoppers.
The vending machine has been created by the Grewar family, who own the East Ardler Farm outside Blairgowire, and launched Grewar Farm Vending to find a new way of selling fresh fruit and vegetables.
The Overgate machine offers bags of potatoes for £3 and a tray of vegetables and eggs - containing six free-range eggs, six baking potatoes, a swede, 1.25kg of onions and 1.25kg of carrots - all for £5.
Pete Grewar from Grewar Farming said: “It is a new venture but an exciting one.
We’ve had a vending machine out at the bottom of the farm road for two months and it has been very popular but it is a quiet road so we thought we would try it somewhere with a bit more footfall and the Overgate were very keen”.
He added that if the vending machine is a hit with customers then more could be installed in Tayside and Fife.
Mr Grewar added that the vending machines will only sell fresh food produced locally.
The vending machine will be in the Overgate for a three-month trial period but will put down roots permanently if it proves popular enough.
Source: thecourier.co.uk
