At Agbiz's Media Information Day held on October 23, 2025, in the Western Cape, Agbiz Fruit Desk Manager Wolfe Braude highlighted South Africa's fruit export performance and trade diversification.
Braude said that 36% of fruit exports go to the European Union, 17% to Asia, 15% to the Middle East, 13% to the United Kingdom, 7% to the United States, and 5% to Africa.
The event also featured updates from industry leaders on biosecurity, water use, and food security. Citrus Growers' Association CEO, Dr Boitshoko Ntshabele, discussed the industry's goal of exporting 260 million cartons by 2032 under its Gain, Retain, and Optimize strategy. SATI CEO Mecia Peterson addressed the link between fruit exports and food security, while Netafim's Michael Esmeraldo spoke on the need for improved irrigation efficiency in fruit production.
A panel discussion led by Agbiz's Legal Intelligence Manager, Annelize Crosby, focused on agricultural remedies and integrated pest management, highlighting the importance of sustainable approaches to pest control and market compliance.
For more information:
Agbiz
Tel: +27 (0) 12 807 6686
Email: [email protected]
www.agbiz.co.za
