Homegrown Organic Farms is introducing California-grown figs to its specialty fruit lineup. Cultivated on a 350-acre ranch in Madera, CA—an ideal microclimate for fig production—these figs are transitioning to organic certification, making them a natural fit for the Homegrown Farms™™ label.
© Homegrown Organic Farms
The figs are cultivated on a 350-acre ranch in Madera, CA.
This season's lineup includes Black Mission, Brown Turkey, Cal Sierra, and Tiger Stripe figs, all of which are hand-harvested at peak ripeness to protect their delicate skins and jammy interiors.
"We're always exploring ways to bring the best of what the season and our growers have to offer—while remaining rooted in our values of stewardship and care," said Scott Mabs, CEO of Homegrown Organic Farms. "Adding figs to our program is an exciting and natural next step. I've always loved figs—they're a standout fruit. We're excited to grow this category and offer a new, delicious option for our customers."
© Homegrown Organic Farms
L-R: Stephen Paul, Scott Mabs
The fig season is set to begin in late July and run through early October. Fruit will be available in several retail-ready pack styles to meet a variety of merchandising and shopper needs. Options include volume-fill strawberry crates ideal for bulk displays, 8 oz clamshells perfect for grab-and-go convenience, 1lb clamshells offering a more generous household portion, and 2 lb clamshells suited for club-style and value-focused retail programs. These versatile pack styles provide flexibility for both in-store presentation and consumer use, whether customers are snacking, baking, or creating seasonal charcuterie boards.
Leading this new fig program is Stephen Paul, deciduous category director and seasoned grower. Alongside his son John Paul (JP), they farm the Madera ranch with care and generational expertise. The father-son team is featured in the company's GROWNby video series, where they share their journey of farming organic stone fruit that is both Regenerative Organic Certified® and Equitable Food Initiative certified—and now, fresh figs.
© Homegrown Organic Farms
The fig season is set to begin in late July and run through early October.
"As both a grower and a marketer, I'm thrilled to bring this specialty fruit to our customers," said Stephen Paul. "Figs are exceptional in every way—visually striking, deeply flavorful, and packed with health benefits. They're the kind of fruit that leaves an impression, and we're excited to share them with even more consumers this season."
Shipping begins in late July and runs through early fall. With strong interest expected and limited seasonal availability, Homegrown Organic Farms says this is the time to lock in a fig program. Contact a company representative at [email protected] or (559) 306-1770 to learn more.
For more information:
Elise Smith
Homegrown Organic Farms
Tel.: (+1) 559-306-1777
[email protected]
www.hgofarms.com
