Fresh Del Monte Produce Inc. has announced the launch of its Pinkglow pineapple in the United Arab Emirates, marking the fruit's first availability in the Middle East. Starting June 4, consumers in the UAE can purchase the pink-fleshed pineapple exclusively through Talabat Mart, the quick-commerce arm of Talabat.
The Pinkglow pineapple, known for its pink interior and sweet flavor, is grown in Costa Rica and has previously been available only in select North American and Asian markets. Its expansion to the UAE is part of Fresh Del Monte's broader strategy to increase global distribution of the specialty fruit.
© Fresh Del Monte
In the UAE, Pinkglow pineapples will be sold exclusively on Talabat Mart for six months in limited weekly quantities. Each unit is priced at AED 125 (approximately USD 34) and will be delivered in custom packaging. The high price point and limited availability position the fruit within the premium segment.
Racha El Aawar, Director of Regional Marketing at Fresh Del Monte for the Middle East, said the company is expanding the availability of its specialty produce in response to global interest in unique fruit varieties. According to Talabat Mart General Manager Alix Julien de Zelicourt, the partnership reflects the platform's focus on offering differentiated products to its customer base.
Since its initial release, the Pinkglow pineapple has been marketed primarily for its aesthetic appeal and is often used in events or gift presentations. Fresh Del Monte continues to expand its portfolio of proprietary pineapple varieties, which also include Honeyglow, Rubyglow, and DM Zero pineapples. The company maintains a vertically integrated supply chain for these products, with control over production and distribution processes.
For more information:
Claudia Pou
Fresh Del Monte
Tel: +971 4 333 3801
Email: [email protected]
www.freshdelmonte.com
