To honor the dedication and service of America's armed forces, Avocados From Peru (AFP), the global brand of the Peruvian Avocado Commission (PAC), returned to New York City's 36th annual Fleet Week to host an Avocado Superfood Breakfast aboard the USS New York -- a naval vessel forged with steel from the ruins of the former World Trade Center and named in honor of the city's resilience after the 9/11 tragedy.
The event was hosted by Captain Justin T. Issler, commanding officer of the USS New York. AFP President and CEO Xavier Equihua led the organization's delegation, reaffirming the cultural and economic ties between Peru and the United States through a shared moment of culinary diplomacy. Notable attendees included Rear Adm. David J. Patchell, vice commander of the U.S. 2nd Fleet and senior officer in the Royal Canadian Navy, and Rear Adm. Will E. Watson, director of governmental and public affairs for the U.S. Coast Guard — reinforcing the cross-branch and allied collaboration that defines Fleet Week.
© Avocados From Peru
From left to right: Navy Captain Justin T. Issler, commanding officer of the USS New York; Xavier Equihua, president and CEO of the Peruvian Avocado Commission; and Navy Lieutenant Commander Blake Pauly, USS New York.
Breakfast was prepared in the ships mess with the assistance of chefs Giuseppe and Mario Lanzone of the acclaimed Peruvian Brothers restaurants and food trucks. The early morning meal featured fresh Hass avocados from Peru, known for their exceptional quality and sustainable growing practices.
"To serve the U.S. Navy aboard the USS New York on Memorial Day weekend is both an honor and a responsibility," said Xavier Equihua, president and CEO of the Peruvian Avocado Commission. "Through the simple act of sharing a meal, we express our respect for those who protect our freedoms — and share a bit of Peruvian flavor with those who serve."
© Avocados From PeruBreakfast is being prepared.
A Mission of community, consistency and partnership
The Avocado Superfood Breakfast aboard the USS New York is part of Avocados from Peru's broader commitment to strengthening connections through food and culture — with the public and private sectors including consumers, communities and partners across the United States. This effort reflects AFP's values focusing on nutrition, international goodwill and consumer access to affordable, high-quality produce.
The event follows the launch of AFP's 2025 U.S. season at the Guac Off Challenge at Sea World San Diego and precedes the brand's traditional annual avocado donations to multiple food banks across the U.S. – furthering its mission to support hunger relief efforts with nutrition and expand access to fresh, heart-healthy foods. Peru is expected to export more than 200 million pounds during the AFP 2025 season which runs from May through September.
By honoring U.S. servicemembers during New York Fleet Week, AFP not only celebrates those who protect our freedoms, but also reinforces its standing as a trusted industry partner deeply committed to community values, global collaboration and consumer well-being. These initiatives are part of a larger strategy to bring savings and value to American households through seasonal retail programs and culturally resonant outreach.
For more information:
Avocados From Peru
Tel: (202) 626-0560
[email protected]
www.avocadosfromperu.com
