The National Watermelon Promotion Board (NWPB) is thrilled to announce its participation at the upcoming CPMA show in April. Coinciding with the commencement of the U.S. watermelon industry's 2024 shipping season, the NWPB's booth at CPMA will serve as a hub for engaging with industry leaders, including supermarket chains and major independent food retailers. The primary objective of these discussions is to secure in-season support for the NWPB's planned programs and initiatives. These initiatives aim to bolster awareness and consumption of U.S. watermelon across Canada in addition to NWPB's commitment to fostering relationships with key stakeholders in the Canadian market.
The NWPB's booth at CPMA will serve as a hub for engaging with industry leaders, including supermarket chains and major independent food retailers.
"We are excited to connect with Canadian retailers and foodservice operators at the CPMA show," said Juliemar Rosado, director of retail and international marketing for the promotion board. "This is an opportune moment to align our strategies with the needs and preferences of the Canadian market, especially as we kick off the 2024 shipping season."
During the event, attendees can expect comprehensive discussions on various topics, including sales opportunities, promotional programs, and strategies to enhance watermelon sales. The NWPB aims to equip Canadian retailers, wholesalers, and foodservice operators with insights to maximize their market presence.
Attendees visiting the NWPB's booth (#1453) can access promotional materials, including merchandising and educational resources. These materials are designed to empower retailers and foodservice operators with tools to promote watermelon products effectively.
Attendees visiting the NWPB's booth can access promotional materials, including merchandising and educational resources.
"We look forward to showcasing our initiatives and engaging with industry stakeholders at CPMA," added Brad Brownsey, NWPB's in-country trade representative. "By collaborating with Canadian partners, we aim to elevate the presence of U.S. watermelon and drive consumer demand across the country."
The NWPB encourages all attendees to visit booth #1453 at the CPMA show to explore collaborative opportunities and discover strategies to promote watermelon consumption.
For more information:
Juliemar Rosado
National Watermelon Promotion Board
Tel: +1 (407) 657-0261 x 208
jrosado@watermelon.org
www.watermelon.org