Melissa's is inviting consumers to embark on a Tropical Flight™ with its introduction of a unique retail program featuring all three dragon fruit varieties: white, red and the often-overlooked, but incredibly sweet, yellow dragon fruit.
While consumers may be familiar with the vibrant red dragon fruit, the yellow variety remains a hidden gem for many. Melissa's believes this fruit deserves a spotlight, not only for its taste but also for its distinct appearance which makes it easier for shoppers to identify in the market.
Inspired by wine flights, where patrons experience a tasting flight of multiple varietals, the Tropical Flight™ program allows consumers to discover each dragon fruit's unique flavor profiles and vibrant colors.
The program allows consumers to discover each dragon fruit's unique flavor profile and vibrant colors.
"We're excited to introduce this program and bring the full dragon fruit experience to consumers," says Robert Schueller, director of public relations. "This concept not only allows shoppers to explore the diverse world of dragon fruit, but it also helps them easily identify the yellow variety, which we believe to be the sweetest of the bunch."
To support the program's launch, the company offers a range of sales and marketing resources including:
- WOW displays: Melissa's merchandisers will create displays featuring all three dragon fruit varieties and educational point-of-sale (POS) signage.
- Fresh-cut: Retailers who offer sliced dragon fruit rounds in the cut fruit section for convenient, healthy snack options can use the company's Tropical Flight stickers.
- Tropical Flight Pack: A three-count pack includes one of each dragon fruit variety, making it easy for consumers to order online or to grab and go when shopping in-store.
Mellow in flavor but visually striking, dragon fruit (also known as a pitaya) comes in three colors; white, red and yellow. This exotic cactus fruit has a delicately sweet and mildly acidic taste, reminiscent of watermelon, cactus pear and kiwi. (Its flavor is more intense when it is cold and best enjoyed chilled, right out of the skin.)
- White dragon fruit: pleasantly mild sweetness with a cream-colored interior.
- Red dragon fruit: medium-high sugar content and deep burgundy-colored interior.
- Yellow dragon fruit: the sweetest of all varieties with a translucent white interior.
For more information:
Robert Schueller
Melissa's Produce
Tel: +1-800-588-1281
[email protected]
www.melissas.com
