The growing consumer demand for passion fruit in markets around the world bodes well for producers and exporters, especially in South America and Colombia. Ocati who are known for their exports of passion fruit to markets around the world are making this fruit their main attraction says Adriana Atique, based in Bogotá, Colombia: "The demand for passion fruit has experienced a remarkable upswing, reflecting its growing popularity and recognition among consumers globally. This surge in demand underscores the increasing preference for exotic fruits, with passion fruit standing out as a particularly favoured choice."
Atique says Ocati is strategically positioning itself as a premier passion fruit company within the global market. "While we maintain our cultivation efforts across a spectrum of exotic fruits, our primary emphasis is on passion fruit. This strategic shift enables us to consolidate our resources and expertise into perfecting the cultivation, production, and distribution of passion fruits. By specializing in this particular fruit, we are able to channel our energies more effectively, ensuring that quality, sustainability, and innovation remain at the forefront of our operations. Our primary objective is to continually expand our reach and introduce our fruit to new markets worldwide."
"However, our endeavour is significant, as the passion fruit family boasts an extensive array of varieties, each offering a distinctive flavour profile that resonates uniquely with consumers, establishing a profound connection between them and the fruit. Encouragingly, our observations revealed a sustained enthusiasm for passion fruit among European clientele, aligning closely with our own strategic focus. This positive reception reaffirms our conviction in the potential of passion fruit as a market-leading product. As a result, we're determined to promote this fruit in everything we do, drawing energy from the positive interactions we've had worldwide."
Pricing growing as appeal for passion fruit grows
The pricing dynamics of passion fruits are subject to a myriad of factors, ranging from flavour profiles and size differentials to certifications, logistical considerations such as shipping, as well as geographical origins, different packaging options, among others says Atique. "While price fluctuations are inevitable, it is noteworthy that consumers are becoming progressively acquainted with the intricacies of passion fruit and are increasingly inclined to incorporate it into their culinary repertoire. This growing recognition underscores passion fruit's appeal as a delightful indulgence that transports consumers on a sensory journey to tropical landscapes."
Ocati exports to more than 32 countries. Their main market is Europe while they also work with Brazil, Middle East, Canada, Singapore, Hong Kong, etc. "Ocati has a hybrid structure, with its own crops and, simultaneously, a team of numerous producers throughout Colombia. Passion fruit cultivation typically involves family-owned farms, which drives development in many areas of Colombia. Presently, we are witnessing a scarcity of passion fruit in Colombia, and foresee limited fruit availability in the upcoming months," warns Atique.
She says Ocati's global outreach and participation in industry events such as in Berlin is important. "It serves as an invaluable platform for garnering feedback and insights from European stakeholders. It affords us the opportunity to reconnect with existing clientele, foster new partnerships, and gain a deeper understanding of prevailing market dynamics," concludes Atique.
For more information:
Adriana Atique
Ocati
Email: [email protected]
www.ocati.com/en/home
