Fruit breeding company BLOOM FRESH™ specializing in table grapes, cherries and raisins, is responsible for table grape varieties such as COTTON CANDY®, SWEET SAPPHIRE® and SWEET GLOBE®. It will license its protected plant varieties to Chinese growers, providing ongoing support for their success. However, to protect its intellectual property, it is taking legal action against nurseries and growers who illegitimately use its proprietary varieties and trademarks.

Cotton Candy grapes.

Having successfully resolved enforcement cases in Yunnan, Jiangsu, Shaanxi and Guangdong, BLOOM FRESH emphasizes the impact on both its rights and those of its Chinese licensees and consumers. Infringers create unfair competition for the breeding company’s licensees, who pay for rights, while infringers illicitly gain advantages through stolen intellectual property.

Poor-quality infringing fruit negatively affects the market for high-quality, licensed fruit, as infringers do not receive authorized plant material or the benefit of the company’s technical support and quality assurance systems. Infringing fruit also deceives consumers, as the quality does not align with BLOOM FRESH’s specifications for licensed fruit.

Sweet Sapphire grapes.

In China, BLOOM FRESH has secured plant variety rights for 16 table grape varietals and registered trademarks for varieties like COTTON CANDY, SWEET SAPPHIRE and SWEET GLOBE. Chinese authorities, including the Local Agriculture and Rural Affairs Bureau and Administration for Market Regulation, support the company’s efforts in enforcing its intellectual property rights. BLOOM FRESH anticipates further cooperation with local authorities, communities and licensees to protect its intellectual property.

“We aim to establish a win-win-win environment for ourselves, our licensees and local communities. Creating such an environment relies on a healthy market that protects plant breeder rights and encourages the development of robust new varieties,” said CEO Kenneth Avery. “Despite being a long and challenging process, we are committed to supporting the industry in fostering a positive and healthy intellectual property environment.”

For more information:
Tamara Baker
BLOOM FRESH
Tel: +1 (661) 345 7580
tamara.baker@bloomfreshglobal.com
https://bloomfreshglobal.com/