Frieda's Branded Produce is delighted to announce its new Passion Fruit three-pack, offering consumers a convenient and affordable way to enjoy this trendy fruit. "The packs are perfect for on-the-go snacking or adding to smoothies, yogurt and other dishes," the company states. Passion Fruit continues to gain popularity due to its tart, tropical flavor and its status as a good source of vitamins A and C.
“We believe all good things come in threes,” said Alex Jackson, vice president of sales and procurement. “That's why we're thrilled to unveil our new three-pack Passion Fruit.”
Passion fruit is known for its unique combination of sweet and tart tastes. While traditionally associated with summer, the company wants to remind retailers that this sweet trio is perfect for exotic fruit promotions during the fall season, spicing up traditional savory cocktails, breakfast staples and desserts.
The display shippers make merchandising the three-pack design and bulk fruit quick and straightforward.
The new three-pack design is not only eye-catching but also durable and functional. The vibrant colors and bold design, signature traits of Frieda’s Branded Produce packaging, capture shoppers' attention and convey the product's freshness and the packaging protects the delicate fruit during transportation. Similarly, the display shippers make merchandising the three-pack design and bulk fruit quick and straightforward. The bins now include customizable buttons, inspiring and educating shoppers with recipes and grower spotlights.
“By promoting passion fruit as a year-round flavor, we aim to meet the demands of both retailers and consumers,” said Jackson. “Our new packaging is expected to generate increased interest and sales for retailers looking to capture the attention of shoppers during this fall festive time of year.”
Following this launch, Frieda’s is now gearing up for the California season this fall and the Florida season this winter.
For more information:
Angela Sommers
Frieda’s Branded Produce
Tel: +1 (616) 916.9077
[email protected]
www.friedas.com
