Avocados From Mexico (AFM), the main avocado marketer in the United States, announced on Tuesday that it had imported 1.125 million tons of avocado in the 2022-2023 season, i.e. 1.6% more than in the 2021/22 season.
In addition, Avocados From Mexico highlighted that the volume imported for the celebration of Cinco de Mayo, the largest Mexican holiday in the US, increased by 61% over the previous year.
"The record volume we are witnessing indicates that the work we are doing to boost demand in the consumer, retail, and food service sectors is yielding results," stated Alvaro Luque, the president and CEO of Avocados de Mexico.
PLU stickers
Now, AFM is leaning into the strength of its recognizable brand to drive more demand by launching co-branded price look-up (PLU) stickers for bulk avocados to help shoppers more easily identify quality Mexican avocados at the point of sale. The new PLU stickers feature the Avocados From Mexico logo and its signature PANTONE® color, which highlights the shade of a perfectly ripe and creamy avocado from Mexico and the authenticity of the brand that represents it.
"Retailers rely on brands to create eye-catching PLU stickers to help shoppers decide which bulk items to purchase. Our research shows that when consumers see Avocados From Mexico branding, it's an indication of high quality and positively influences purchase intent," said Stephanie Bazan, Senior Vice President, Commercial Strategy and Execution for Avocados From Mexico. "This new program will allow us to collaborate with distributors to use the power of our brand to reinforce and distinguish Mexican avocados at the point of sale."
Source: Avocados from Mexico
