Westfalia Fruit, which grows, ripens, handles and distributes avocados, announces the start of its 2023 GEM® avocado season, expecting a strong supply of fruit from mid-April through mid-July.
Westfalia Fruit US is excited to present the avocado to the United States market. GEM is a gourmet avocado that Westfalia holds exclusive marketing rights in Africa, the EU and many other regions of the world. A unique avocado with gold-flecked skin and a creamy, buttery texture, it is a larger piece of fruit with a slightly nutty flavor and Westfalia says it is a gourmet avocado that will elevate the avocado category.
“The avocado has an exceptional flavor profile and is the darling of chefs, home cooks and foodie fanatics alike,” said Raina Nelson, president/CEO Westfalia Fruit Marketing USA LLC. “Westfalia Fruit has successfully and exclusively marketed the GEM in key markets across the globe to create a best-in-category avocado that drives consumers to a new avocado destination. We are excited to launch similar programs here in the U.S. and build upon the global successes we’ve designed with world-class retailers.”
Westfalia Fruit US’s program will be supplied with California fruit but the variety is abundantly grown in other areas of the world like South Africa. The avocado is a sustainable cultivar with its high yield of fruit on compact trees that are protected from harsh environmental elements under a plush tree canopy. The post-harvest fruit quality is tremendous, and the fruit is hand-plucked at peak ripeness to deliver delicious fruit to consumers’ plates.
“We anticipate a healthy season for the GEM variety this year. We are enthusiastic to build dazzling customer programs to drive awareness with consumers through innovative and proven methodologies that make avocado programs shine,” said Nelson.
Westfalia markets prime-quality, ready-to-eat avocados across the globe through its vertically integrated supply chain as well as its technical and commercial expertise. The company is committed to producing safe, quality food, all while ensuring sustainable, ethical and responsible management of its bio-resources and the communities and environments across the globe.
For more information:
Lauren Miller
Westfalia Fruit Group
[email protected]
www.westfaliafruit.com
