Just days before the event, Avocados From Mexico has revealed the full version of its Big Game ad featuring actor Anna Faris.
Faris, of Scary Movie and Mom fame, stars in the brand’s perfectly ripe campaign to show how avocados make everything better.
For Avocados From Mexico, this is the brand’s eighth’s ad in the past decade. In all, an estimated 250 million pounds of avocados are consumed leading up to football’s biggest weekend, (this year taking place on February 12).
The ad will support the brand’s new 360-marketing campaign designed to celebrate how Avocados From Mexico make everything better. This includes in-store shopper promotions, a new Avocado Glow home and kitchen accessories line (including an Avocado Glow serving tray, wallpaper, apron and more) for Big Game entertaining and interactive digital activations such as the Goodness Hotel. The digital “hotel” is where consumers can do things like share personalized postcards with friends, pick up avocado recipes or music for Tik Toks and shop for avocado-themed swag.
The ad was created by the LERMA agency and directed by notable Big Game director, Bryan Buckley. (Buckley’s 60-second director’s cut can also be found here.)
For more information:
Emily Busskohl
Avocados from Mexico
[email protected]
https://avocadosfrommexico.com/
