As local foods are gaining more popularity in the US, many producers now see an opportunity to grow their farms by scaling up and expanding to wholesale markets. Selling to a wholesale market can help smaller-scale farmers to connect with more customers to increase brand recognition and profitability.
SARE’s newest bulletin, Scaling Up Your Vegetable Farm for Wholesale Markets, features a range of effective strategies for business planning, working with wholesale buyers and increasing production capacity.
Specialized crop production, combined with smart investments in equipment, appropriate marketing strategies and improved postharvest handling, can help farmers to scale up to sell their products more efficiently and consistently. Also, working together might give producers the opportunity to expand by overcoming barriers that have previously limited access to profitable wholesale markets.