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Marcel van Rooijen (Trofi): "Consumer buying not reacting to inflation yet"

Accelerated end to Spanish season panics mango market

The accelerated end to the Spanish mango season has created a panic of sorts in the European market. "We knew the season would end earlier, but no one expected it to be this soon. Everyone's panicking a little now because there's no trade available. There's good demand, but the market's empty," says Marcel van Rooijen of Trofi.

"It's time to start loading more in Brazil. In recent weeks, most of the supply has consisted of Keitt and Palmer, but Brazil is now starting to harvest Kent mangoes too. So, these should be back on the market in three weeks. Brazil will, again, dictate the mango market in the coming weeks."

Consequently, mango prices have resumed their upward trend. "We're heading toward €6, which should rise this week. With cost prices as they are, those prices are much needed," says the importer. "Fortunately, ocean freight rates have fallen somewhat - by an average of $1,800 per container - but a further reduction is needed to break even."

"November and December are peak mango sales months. Despite current inflation, sales towards supermarket chains are luckily still stable, and consumers haven't yet overreacted. Obviously, we hope that continues. Plus, there's increasing demand for packaged versus loose mangoes; a trend, I think, will continue," Marcel concludes.

For more information:
Marcel van Rooijen
Trofi
10 Harnaschdreef
2635 BT, Den Hoorn, NL
Tel : +31 (0) 180 330 825
Email: [email protected]   
Website: www.trofi.nl

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