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Purple Magic, the market's first full purple broccoli, will compete for the Innovation Awards at Fruit Attraction

"Sakata Seed Ibérica will participate in Fruit Attraction 2022 where it will showcase its novelties and important advances for distribution, consumers, farmers, and the planet. One of these novelties is the Purple Magic broccoli, the latest addition to its broccoli catalog together with Leónidas, which will be launched at Ifema."

"It took more than 10 years of research to create the market's first completely purple broccoli, which also has a high nutritional value. Consumers will be able to see the Purple Magic broccoli for the first time ever both at Sakata's stand and at the stand of the producers. This broccoli is purple in its entirety, from the stem to the skin, and a clear example of innovation in horticulture. The company will add color to the event with its extensive catalog of cauliflowers; it purple Purpurina, orange Lisbon, and white Nairobi with new formats that meet the needs of the market."

"The company will also showcase other crops. It will present late transplant melon varieties, such as the Grand Bernabéu, as well as two pre-commercial novelties. It will also present its new range of Sakata onions, with a predominance of red, white, and yellow varieties. Not to mention Bimi®, a success story of Sakata, which can be tasted together with other varieties at the stand of Sakata, located in Almeria's pavilion (9E13)."

"Sakata is adding the Vima pepper, an Italian type pepper with dark green fruits that can be produced in winter, to its new line of peppers, which includes the Sibac and Juma California-type peppers. Visitors can also discover the range of Izal and Dorian Dutch-type cucumbers, the company's Lemonstar yellow cherry tomatoes, and Chocostar brown cherry tomatoes."

"Sakata will also have a space devoted to Love Klabaza, the project for the promotion of pumpkin consumption, promoted by the pumpkin producers of Spain and Portugal, where it will present the latest innovations in this crop."

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