"Exports of Mon Thong durian from Thailand to China grow every year"

"Our import volume of durian has soared in the last 5 years. We used to import around 300 shipping containers full of durian every year, but now we import more than 1500 containers per year. The Mon Thong durian from Thailand is currently the most popular variety in the Chinese market.

Let us have a look at the reasons for this popularity: first, there is great market demand for the Mon Thong variety. The demand volume is huge and the production volume is also huge. That is an excellent combination. Supply and demand are in balance. The Mon Thong durian variety is currently at the top of durian varieties imported in China.

Second, not only is the flavor of Mon Thong durian great, but the fruit peel is thin, which means that the Mon Thong durian is rich in fruit flesh. The overall quality-price ratio is excellent. Third, the Mon Thong durian variety is better able to endure transport and storage in comparison with other durian." This is according to Mr. Lang Wen, the manager in charge of durian at Fruit Mate.

Thai durian

"Malaysia obtained permission this year to export refrigerated whole durian to the Chinese market. However, so far the Malaysian durian have not had a significant impact on the market position of Thai Mon Thong durian in China.

There are several reasons for this situation: first, there are significant differences between the durian varieties exported from Thailand to China and the durian varieties exported from Malaysia to China.

Second, Thailand is focused on the distribution of fresh durian, while Malaysia specializes in the distribution of refrigerated durian. The markets for these two products develop in two very different directions.

Third, there is very little overlap between the Chinese consumers of fresh durian and the Chinese consumers of refrigerated durian. This is because the flavors of fresh durian and refrigerated durian are quite different. The vast majority of Chinese consumers prefer the flavor of fresh durian and not the flavor of refrigerated durian.

Fourth, Thailand is in a favorable position when the cost of transportation is concerned. Thailand is in a superior position in comparison with Malaysia and is therefore able to keep the cost of transportation low. This gives Thailand a significant competitive advantage over Malaysia.

To sum this all up, the refrigerated durian from Malaysia have very little impact on the fresh durian from Thailand, whether they compete in terms of export volume or price. The influence of refrigerated durian from Malaysia is negligible. They can not compete with fresh durian from Thailand. The durian industry in Thailand, however, has a significant impact on the durian industry in Malaysia.

Thailand introduced the Musang King durian variety from Malaysia and greatly expanded the surface area devoted to the plantation of this durian variety. Thailand scaled up the production of Musang King and made the production process more efficient. This presents a significant blow to the Musang King durian industry in Malaysia. The Musang King durian from Thailand will compete with the Musang King durian from Malaysia in the Chinese market."

Thai durian

"Competition in the durian industry has grown more intense every day in the last few years. This is mainly because the Chinese market demand for durian has rapidly increased in the last few years and continues to grow every year. This trend inspires many new durian traders to enter Thailand in search for a share of the profits.

There are experienced and inexperienced importers fighting for durian supply in Thailand. This pushes the price of durian far higher than is realistic, and the result is also a great discrepancy in the product quality of durian in the Chinese market.

Fruit Mate has been active in Thailand for the last 10 years. We often send specialized product management teams to Thailand. We also have our own durian processing facilities in Thailand and even our own plantations. Our plantations cover a surface area of more than 333 hectares. And we have an additional surface area of more than 667 hectares of durian plantations that we manage in cooperation with local farmers. At the same time, we also have an exceptionally strong sales team and strong connections in the durian market. We have retail points in more than 10 Chinese cities including Beijing, Guangzhou, Shanghai, Jiaxing, Changsha, Wuhan, and Nanchang. Our sales channels include wholesale, supermarket distribution, specialized fruit stores, e-commerce platforms, and community stores."

Thai durian

"This year we will participate in the Asia Fruit Logistica in Hong Kong on September 4-6. During this exposition we hope to provide fruit traders from all over the world with a greater understanding of the domestic fruit market in China. And in particular we hope to give them a greater familiarity with our company, Fruit Mate.

At the same time, we are also using this opportunity to look for more suppliers with concrete potential. We hope to bring more top-quality fruit from all over the world through our company Fruit Mate to the Chinese market. We are also eager to provide the extensive Chinese consumer group with even more top-quality, low-priced, nutritious fruit. We see this as our duty to society.

We are looking forward to intense and active cooperation with suppliers located in areas rich in natural resources. We are looking for suppliers from the southern hemisphere in particular. The production seasons in the southern hemisphere and the production seasons in China are opposite. This means that the natural resources from China and from the southern hemisphere complement each other. We welcome all the visitors of Asia Fruit Logistica to join us at our stand in Hall 5 at booth 5Q20A. The Fruit Mate team can not wait to give you a warm welcome and exchange information."