The chairman and other representatives of Yuehao in trade negotiation with Cerasus at the Guangzhou World Fruit Exposition
"Our cherry trade flourished this year. There are three main reasons for this development: first ...
The Chinese market demand for imported cherries is growing stronger every day.
Second, the stability of supply and product quality are important cornerstones of the cherry import trade. When the source of cherry supply is managed well, then the cherry trade will naturally grow.
Third, the number of our loyal clients keeps growing on a daily basis.
Not only do we distribute to our clients, we also arrange supply services that deliver top-quality fruit directly to supermarkets and fruit chain stores. We also undertake long-term strategic cooperation with our clients in the end-market. Their demand for fruit is large and their ability to absorb fruit is stable. This efficiently improves the turnover rate of fruit in the Chinese market." This is according to a spokesperson for Jiaxing Yuehao Fruit Co., Ltd.
Related report: "2018 Analysis of Trends and Future Developments in the Chinese Import Fruit Industry, and the Gradual Formation of Consumer Habits in the Import Fruit Market in the Context of Growing Consumption"
"Chile is the main source of cherries imported into China. Chilean cherries account for 88% of the imported cherries. We provide our clients with top-quality fruit supply, and to guarantee supply we work hard to open up new markets abroad, purchase directly from production areas, and build bridges in fruit distribution abroad."
Gonzalo Matamala, the China Manager at Gesex, visits Yuehao and poses with Yuehao CEO Wei Yuyou (first from the left), Executive Director Ren Kui (second from the right), and Director of International Purchases Mia Lu (first from the right)
"We have already reached a strategic cooperative agreement with one of Chile's leading export companies, Gesex, as well as Cerasus from San Francisco. We also dispatch specialists to production areas every production season to connect with local productions and guarantee stable product quality for the fruit that arrives on our shores as well as a high degree of freshness. We mainly focus our attention on the following fruits: cherries, plums, grapes, oranges, blueberries, and nectarines."
Related report: "2018 Analysis of Trends and Future Developments in the Chinese Banana Industry, and the Growth of Chinese Consumption of Imported Bananas"
"China has always been a large consumer of bananas and the import of bananas into China is growing at a rapid pace, increasing by 50% between 2017 and 2018. Meanwhile, the overall surface area devoted to Chinese banana production is in decline because natural resources are limited and the spread of blight further exacerbates the situation. The rapid expansion of banana production in China is unlikely. There is therefore a growing gap in the banana market."
Source: "Cambodian bananas arrive in China, this could be China's next big banana supplier"
"Cambodia has successfully obtained permission to export bananas to the Chinese market, and Mexico recently signed a banana export agreement with China. At the same time, China surpassed Japan as the main importer of bananas from the Philippines. China is on the way to become the largest importer of bananas in Asia. These developments show that the import volume of bananas is likely to become one of the decisive factors in the Chinese market price of bananas."
Sumifru stand at the 2018 Asian Fruit Exposition in Hong Kong
"The banana is another important trade product for us. We are the exclusive agent for Sumifru bananas in China. Sumifru is one of the world's very best banana growers and exporters. They have a distinctive advantage in the Chinese banana market in terms of product quality and price."
Cooperative pineapple plantation in the Philippines
"Our company also operates a 1500-hectare pineapple plantation in the Philippines in cooperation with local farmers. The entire process from planting to harvest, and from packaging to export, is managed according to our high standards."
The Yuehao company team carries out strict inspection of "Gold Sea" durian and mangosteen in Thailand
"Our company has contracts with large-scale durian and mangosteen plantations in the east and the south of Thailand. We hire local technicians with years of experience who analyse the local climate and soil quality, select the most suitable product varieties, and closely follow the plantation and harvest activities during the production season. They do not only make sure that the durian under our "Gold Sea" brand are as fragrant and sweet as possible with the highest product quality, they also guarantee the most optimum flavor and appearance for mangosteen. This is not an easy task."
Pictures of some of the 60 fruit stores under the banner of the company distributed across Shanghai
"We are a fruit import company with a diversified approach to healthy industrial development. We take stock of actual developments in the end market to understand Chinese consumer patterns and actual market demand. We currently have 60 large-scale stores under our banner. These stores are distributed across the various districts of Shanghai. We plan to expand our distribution network to more than 100 stores, create a sense of community and brand loyalty, and in doing so provide more convenient and personal services."
Yuehao fruit distribution point in Jiaxing Market
"We employ online and offline retail methods. While we continue to develop the wholesale fruit trade in the Shanghai and Jiaxing Markets, our company also plans to expand to fruit markets in second- and third-tier cities. We hope to establish a foothold in many promising wholesale markets across China. At the same time, we also work hard to create a consumer community online and expand the range of distribution to include more end markets. We aim to establish a large number of stores, create a sense of community, and develop a diversified industry. While developments continue at speed, we are also concerned about the sustainability and stability of developments in the Chinese fruit market. We work hard to keep a competitive advantage in the industry."
For more information:
Mr. Wei - General Manager
Jiaxing Yuehao Fruit Co., Ltd.
Email: [email protected]
