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Through all-you-can-eat event

McDonald’s Malaysia drives hype for Durian McFlurry

The durian season has descended upon us and McDonald’s Malaysia is banking on the hype, hosting an all-you-can-eat D24 Durian McFlurry event. It’s main feature is the D24 Durian McFlurry and its upsized version, the Durian McFlurry Party. For RM10 (€2.10), consumers could enjoy an endless supply of the durian dessert between 3pm and 6pm today.



Eugene Lee, McDonald’s Malaysia’s marketing director, said both durians buffets are extremely popular in Malaysia. As it is currently the durian season in Malaysia, consumers are out hunting for the best durian deals.

According to marketing-interactive.com, tracked online conversations surrounding McDonald’s event from 9 July to 17 July, saw trending themes including “RM10″, “eat D24 Durian McFlurry”, “registration” and “McFlurry event”.
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