Continued growth expected for Fresh Market 2018

The unique formula of the business meetings makes it possible for the representatives of the industry to take part in many business meetings face to face during the Fresh Market conference, in one day and in one place.

The main goal of the conference is to allow producers and suppliers of fresh fruit, vegetables and flowers to meet with representatives of retail chains and wholesalers of regional and global range, and consequently to establish long-term cooperation.

At the same time, the conference participants can learn about the situation on the vegetable, fruit and flowers market in Central and Eastern Europe. This is particularly important as the countries in the region, such as Ukraine, Russia, Serbia and Poland, are among the largest importers of citrus fruit in the world. A significant increase is observed in the import of southern fruit in Poland, which is to a large extent related to the change in consumer habits, as well as - in accordance with the world fashion - superfoods.

Unknown exotic sauerkraut, pak choi, okra or mangosteen, as well as unusual varieties such as violet carrots, sweet potatoes, mini bananas and ecological assortment disappear from the shop shelves. According to the research, the largest part of the fruit volume is purchased in Poland at discounts (almost 40%), then in supermarkets and hypermarkets.

During the conference, the Fresh Market Award will be granted for the product which according to the participants is the most innovative in the fruit/veg/flower industry. This information will reach 300,000 people, over 1000 Polish companies and buyers from 40 retail chains. It is a great promotion with a measurable effect, as evidenced by the successes on the Polish market of Tomimaru Muchoo tomato, Soreli kiwis or Rick Zwaan Palermo peppers, which enjoy the palates of Poles buying from retail chains.

Artur Stasiak, Director of Development of KJOW Sp. z o.o., says that this year, over 200 manufacturers and suppliers, as well as over 20 national and European retail chains, such as Tesco, Auchan, Biedronka, Carrefour, Spar, Piotr i Paweł, Dino Market, Intermarche, Stokrotka, Żabka and Freshmarket, ATB and Varus (Ukraine), Aman (Serbia), Brnenka (Czech Republic), Maxima (Lithuania), have announced their participation in the conference.

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