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Canchacoto Fruits
Ecuador's granadilla export season begins
The high season of Ecuadorian granadilla will start in June and it will last until December. Its main export destination will be Canada, a country where this tropical fruit is very appreciated and where market prices are good. There is also a big demand for this fruit in Hong Kong and Europe, even though it's still making its way in this last market.
We have very positive expectations for this next season, stated Patricia Novillo, from Canchacoto Fruits. "We have two varieties of granadilla on our farm: an Ecuadorian and a Colombian variety. Both of these varieties are very well received in international markets. Currently, we are allocating between 800 and 1000 kilos per week for export, which we'll export by air. We can't ship them by sea because this fruit has to arrive at its destination quickly."
Apart from exporting to Canada (their main customer) and Hong Kong, Canchacoto Fruits is starting negotiations with customers in Europe. "We just signed an excellent contract with a supermarket chain in Dubai. It's a very interesting business since Dubai has very good prices and great expectations for tropical fruit," she added.
Novillo said they would make the first shipment of granadillas to Canada next Friday. "We believe that this is a great opportunity for our fruit, so we are positive and we think we will be able to export our fruit to the whole world very soon."
The granadilla only grows in the Andes. Canchacoto Fruits has about 13 hectares devoted to this product, 10 of which are always in production. It's a system that allows them to work in fertilization and repairing the land while producing in other areas. "Canchacoto lies in a mountain range, which allows us to have a fruit of great quality. Despite this, in the months that are not part of the high season, the fruit does not meet the quality standards to be exported, so we allocate that fruit to the national market," Patricia said.
Canchacoto Fruits is a family business dedicated to the production of tropical fruits and that has been passed from father to son. Most of the company's workers are women who provide the main sustenance for their families, which shows how committed this family is to the Ecuadorian society.