South Tyrolean apple brand Marlene: sponsor of the International Ski World Cup

The Association of Tyrolean Fruit Cooperatives is launching a cooperation agreement with Infront Italy for various events for the World Cup in Tyrol, as well as in Norway. The aim is to give the recently launched apple brand, Marlene, international renown.

“Last year we discussed the possibilities for good visibility for our Marlene brand; for the upcoming season we finally decided to enter the local events as well as events in Norway,” said Sabine Oberhollenzer, PR-manager of the VOG. “We launched the Marlene brand last October. For our main brand we selected events we think will fit us and the brand.”