Since yesterday, the GS1 Germany has been inviting us to experience the future of shopping. The entirely new concept - GS1 Germany Knowledge Center - re-opened its doors in Cologne after the relaunch. "What we thought was the ultimate benchmark just three years ago, we had to re-evaluate over the last few months. We made room for what may be the biggest challenge for us all - the digitization of the value chain," said Jörg Pretzel, CEO of GS1 Germany, in front of Cologne's first mayoress, Elfi Scho-Antwerpes, the press, and over 200 selected guests from industry, trade, services and research.
Pretzel continiues: "The Knowledge Center offers deep insights into the value adding processes of tomorrow and it concretely symbolizes a future that can be grasped now."
Jörg Pretzel, CEO GS1 Germany, and Elfi Scho-Antwerpes, first mayoress of the city of Cologn, cutting the red ribbon together to open the completely new Knowledge Center.
Knowledge Center: the transfer of knowledge and creative impulses
The processes of tomorrow can be experienced in three main thematic focuses within the Center: The Experience Center shows mainly digital technologies. There, the visitors are guided by robots and the virtual guides Ava and Toni through the digital world of adding value. Or they can go on an interactive Shopper Journey. In the Value Chain Experience they are greeted by a staging of the value chain with its six steps, starting from the producer of the raw materials, going all the way through to the shopper. In the Shopper Experience they are led through the world of leisure time and consumption, as the starting point as well as the end of modern value systems, and digital technologies at the point of sale.
The processes of tomorrow can be experienced in three main thematic focuses within the Center: The Experience Center shows mainly digital technologies. There, the visitors are guided by robots and the virtual guides Ava and Toni through the digital world of adding value. Or they can go on an interactive Shopper Journey. In the Value Chain Experience they are greeted by a staging of the value chain with its six steps, starting from the producer of the raw materials, going all the way through to the shopper. In the Shopper Experience they are led through the world of leisure time and consumption, as the starting point as well as the end of modern value systems, and digital technologies at the point of sale.
In the Innovation Center, visitors can get to work themselves, develop innovative ideas in inspiring rooms and transform them into prototypes. And if you're in town for networking and conferences, you can meet experts from research and industry at the Business Center. "With the Knowledge Center we created a multimedial center for Innovation, Training and Competence. It stands for the transfer of knowledge and creative impulses," says Pretzel.
Shopper Experience: In the supermarket of the future, we can scan all of the products and trace them back to their origin.
Convinced by a high degree of innovation
In 2017, GS1 applied for the certificate of leading innovator in the German middle class for the second time. The price is awarded by Ranga Yogeshwar, Prof. Dr. Nikolaus Franke and compamedia. The top-innovators of 2017 will be awarded on June 23rd 2017 on the 4th German Middle-Class Summit in Essen. In the independent selection process, the company has already won over the crowds in 2015, with their detailed idea-management system and structured innovation processes- The GS1 Germany Knowledge Center is the central platform for these kinds of activities.
Since the opening, 25,000 representatives of businesses meet there every year. The main focus is on innovation for digital production- and supply-chains. It is about topics such as invisible codes, intelligent helpers for the houshold as well as Voice Commerce - voice activated consumption with digital voice assistants.
Click here to learn more about the Knowledge Center.
For further Information:
GS1 Germany GmbH
Maarweg133
50825 Köln
Telefon: +49 221 94714-0
Fax: +49 221 94714-990
E-Mail: [email protected]
Internet: www.gs1-germany.de
