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"Keith Masser: "North Carolina's May potato crop is the best I've seen it"

The potato association in North Carolina kicks off each season with a gathering of buyers and growers in Elizabeth City each year, a process that’s been going on for decades. The buyers get a chance to see what’s in the ground first-hand and the growers get a chance to pitch their crop.

Chairman and CEO Keith Masser of Sterman Masser, Inc. in Harrisburg, PA is a regular at the Elizabeth City gathering, attending since the late 1970s. He’s a former chairman of what’s now Potatoes USA in 1985 and in 2005 was president of the National Potato Council. He commented at the exceptional outlook for the crop.

“Our core business is potato distribution, we buy potatoes from growers all over North America and sell to chain stores on the East Coast. This is an important fresh window for us, we switch to new crop potatoes solely. We buy some new crop out of Florida, but we’re also using old crop from the Red River Valley and Prince Edward Island, but when we get to North Carolina we switch all to new crop."

"We have a steady supply, it’s 400 miles from our main facility, so North Carolina is a very important growing component for us. I have to say probably for this time of the growing season in the third week of May, this crop is the best I’ve seen it.”

Read more at southeastproduceweekly.com
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