Asda now selling purple fries
The chips are made from Purple Majesty potatoes which have 100% naturally occurring purple pigment. The colour survives the cooking process to provide purple chips with a similar taste to the white varieties. They’re lightly battered on the outside, adding a crispy coating to the soft and fluffy interior.
The potatoes are cut from Purple Majesty potatoes grown in Norfolk and Lincolnshire, and come with added health benefits. Purple Majesty potatoes are high in antioxidants, anthocyanin, which gives blueberries, blackberries, blackcurrants and aubergines their distinctive colour.
Asda’s NEW Purple Majesty Chips will be available in the frozen aisle in-store and online from 8th May with a RRP of £1 for a handy 500g bag.
source: corporate.asda.com
