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Odisha, India, mangoes to enter Southeast Asia market

Odisha mangoes from India are soon expected to find a market in Southeast Asia thanks to a new flight from Biju Patnaik International Airport. Malaysian low-cost airline AirAsia started its first international flight from the city airport to Kuala Lumpur on April 26 this year — and that has prompted the state government to explore the possibility of mango exports to Malaysia and other Southeast Asian countries.

“We are preparing a feasibility study to export mangoes to Southeast Asia. The Horticulture Department has already approached the Odisha Agricultural Marketing Board (OAMB) and other stakeholders, including some e-marketing agencies,” Sankarsan Rout, Assistant Director, Horticulture, told IANS.

He said they would help farmers’ cooperatives to sell their products to other parts of the country as well as overseas.

“The mangoes of Odisha meet all quality parameters for exports. What we need to do is to tap the market. The government is in talks with various stakeholders for exporting the fruit,” Barada Prasanna Choudhury, marketing consultant to OAMB, told IANS.

According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India’s mango exports are likely to surpass last year’s level and touch the 50,000 tonne mark in the ongoing fiscal, buoyed by strong demand and supply of export- quality fruit.

source: avenuemail.in
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