New Zealand avocado industry nearly reaches $200m
Volume was a record 7.7m trays in the 2016-17 season -- an 84 per cent increase on last season. The season saw increases in demand across all markets, with Australia remaining the industry's largest market. More than 70 per cent of New Zealand avocados are exported with the remaining avocados sold in New Zealand.
Jen Scoular, chief executive of NZ Avocado, said the industry's primary growth partnership programme NZ Avocados Go Global has been a major boost to the sector.
"We are part of an industry that has gone from $70m in value in 2013 to an impressive $200 million in 2017. The Go Global programme gave us the platform as an industry to develop a strategy with audacious goals of quadrupling sales and trebling productivity in ten years."
"That strategy, and Crown investment has been implemented and resulted in fantastic growth in value right across the supply chain" Ms Scoular said.
source: nzherald.co.nz
