Ocean Spray looks to expand into Indian market
Cranberry is a natural remedy or antibiotic for urinary tract infections and stomach ulcers. With annual sales of over $2.5 billon last year, Ocean Spray -- which is the marketing cooperative of cranberry farmers in the US and Canada -- operates in over 90 countries where it sells over 1,000 products that include fresh and dried fruits, juices, snacks, cocktails and sauces.
Indo-Canadian, Peter Povitar Dhillon, the Ocean Spray chairman who recently visited India as part of a seven-member delegation, said: "We went India to explore opportunities of doing business there. As a global company, we recognise the huge potential of the Indian marketplace. India has the fastest growing middle class and it is the world's youngest country in terms of the age of its people."
"We went there to understand the marketplace because the culture of doing business in India is very different. It was a very positive trip. Now we are thinking about the best ways to educate Indians about the unique benefits of cranberry," he said.
source: retail.economictimes.indiatimes.com
