Agtech startup raises $2m to market wonky fruit & veg
The San Francisco company has raised $2 million in funding to support its efforts. Wireframe Ventures led the seed investment round, which included participation from BBG Ventures, Early Impact Ventures, Impact Engine, and Radicle. Angel investors Astia and Joanne Wilson also joined the investment.
According to the Natural Resources Defense Council, as much as 40 percent of food in the United States is never eaten. So much food goes uneaten that it now comprises one of the country’s largest waste streams. Full Harvest cites Environmental Protection Agency figures that list food waste as the largest category of waste sent to U.S. landfills and incinerators.
Full Harvest is addressing the fruits and vegetables that, for cosmetic reasons or size, don’t proceed from the farm into the food supply chain. The company’s software connects farms to food and beverage companies, creating a marketplace for the produce. Companies can buy those fruits and veggies to make juices and other products. Full Harvest claims it can help recapture an estimated $10 billion of lost produce sales while also lowering the costs for food and beverage companies.
source: xconomy.com
