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Can chicory succeed in China?

"In China, chicory is still in the initial stage of entering the consumer market. Nationwide, the annual production rate has slightly increased, mainly to small growers. At present, the total domestic cultivation is less than 2,000 acres. With the gradual expansion of product promotion, the annual sales of chicory are increasing year by year. Despite the slow pace of growth, I am still optimistic about the market outlook." Mr. Xiujun Liu said, the president of Hebei Lianxing Jiahui Agricultural Technology.


Jingqing Li and Xiujun Liu (the right one) , from Hebei Lianxing Jiahui Agricultural Technology Co. ltd. The company is located in Hebei Province, close to Beijing, specializing in the cultivation of chicory.


Mr Xiujun Liu in front of the company's head quarters, and with suppliers

"This year, our chicory planting area reached 500 acres and we offer full year around supply. Our vegetables are mainly sold in wholesale markets, and sold to hotels in Beijing, Shandong, Hebei and other provinces. Current wholesale price is about 10 yuan per catty. Before and after the Spring Festival this year, some cheaper chicory was sold on the market, which caused a certain impact on the market and pulled down the overall market price of chicory. "

Chicory marketed on an exhibition in China

"Chicory is not yet well known among Chinese consumers and this will take time. In 2015, we officially introduced our chicory to the market, but the sales situation was very bleak. By 2016, our sales began to show a clearly upward trend. I believe that this year we can achieve 30% growth compared to last year. In addition, we are also pleased to see that chicory as a healthy vegetable is attracting more and more attention from investors and government sectors. Currently, the agricultural department of Beijing plans to develop a chicory planting project to stimulate integration of urban and rural agricultural projects. Then more people could enjoy this unique vegetable."


Chicory sold under the company's Chinese brand name


Xiujun Liu
Hebei Lianxing Jiahui Agricultural Technology Co.Ltd.
Mobile number: +86 1803 2088 666
Email: 1061516587@qq.com





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