Colombian growers strive to restore banana industry in Uraba
Growing along with the bunches of bananas in the plantations of Uraba in northwestern Colombia are the hopes of a region that is working to erase, once and for all, the stigma of violence by raising the brand image of its bananas to the status of Colombian coffee.
The Banana Growers Association of Colombia (Augura), besides declaring 2017 "the year of the banana" with a projected export volume of 96 million crates, is applying a strategy to restore Uraba, the country's principal producer of the fruit and a region that still feels the government has little interest in its struggles.
Today, the 84,000 acres (34,000 hectares) growing bananas in Uraba, which generate 25,000 direct jobs, are a part of the sector's brand strategy to make Colombian bananas as well positioned on the international market as Colombian coffee.
source: aldianews.com
