Visiting farms in virtual reality

Since 2012 consumers and partners have been able to get an impression of banana production and wide-ranging background information on plantations and workers through interactive videos on the online platform "Dole Earth". Five years later, the company is going one step further and presents a genuine 360° experience. With the virtual reality app "Visit My Farm" the banana farm tour can now be tailored for an even more individual experience.

Users can decide intuitively, via the app, which areas in particular arouse their interest and curiosity, just as if they were really there. Visitors are taken on a voice-guided tour. They may choose to view the panorama from above on a flight around the farm or watch plantation workers on the job - there are many opportunities for discovery. The app will be presented for the first time worldwide at Fruit Logistica 2017 hall 6.2, booth A-02.

For more information:
Sonja Schulze
Dole Europe
DE-Hamburg
Tel: +49 40 3290 6307
sonja.schulze@dole.com
www.dole.de