Maya the Bee to market fresh fruit

A fruit company is planning to add Maja the bee to their marketing strategy. Faby Fruchtgroßhandel is presenting this intergenerational marketing concept for fruits soon, since the company has acquired the rights to the children's storybook classics, Maya, Wickie and Heidi for the new product line. Following a redesign and technical re-launch in 2013, the figures are once again being featured on television as well as in the cinema and in a musical. Faby plans to use the on-going popularity of the children's figures and new market research along with colourful, emotional packaging designs to encourage children, parents and grandparents to purchase and consume fresh fruits.

A flexibly designed packaging series, including a display, crates, foodtainers, bags and mugs, is being produced for promotional purposes. Faby hopes that the recipes, information and handicraft instructions on the packaging will stimulate active engagement with fresh fruit. This comprehensive marketing series with licenced characters is currently unique in the German fruit trade according to the company. You can see the new marketing yourself at Fruit Logistica at hall 20, booth A-08.

For more information:
Johanna Berg
Faby
Tel: +49 4142 819228
johanna.berg@fabyfrucht.de
www.fabyfrucht.de