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Ireland: Fyffes sets consumers a creative challenge

Children in Offaly, Ireland and beyond are being challenged by banana importer Fyffes to show their creativity. Fyffes has linked with Dunnes Stores, SuperValu and other leading food retailers for the initiative. 

Until December, families purchasing ready-packed bags of Freddy Fyffes bananas are being invited to create and photograph a montage of illustrations showing the popular Freddy Fyffes character dressed to go exploring across a range of pursuits from scuba diving to space travel.

Described as yet another initiative to promote healthy eating, the ‘Bring Freddy On An Adventure’ challenge gives entrants a chance to win a weekly family adventure trip in Ireland or a family holiday in Spain’s PortAventura resort.

To get involved use #FreddyFyffes or visit www.freddyfyffes.ie
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