Branch Farms, based in South Bay, FL, is celebrating both its 60th anniversary, and the launch of its new sweet corn variety, ‘Sweet Emotion.’
It had a limited market roll out in 2016, with presence in the Midwest.
Going forward, retailers who join the Sweet Emotion program receive exclusivity in their respective markets. All participating retailers also gain access to marketing support, including point-of-sale materials and social marketing content.
After several years of working with seed breeders and grower partners, the team at Branch Farms determined which varieties performed best in terms of taste, quality, and shelf life.
“Even though it was a limited launch, we are very pleased with the results we saw from ‘Sweet Emotion’ this year and are excited to offer it to more retailers for its second year,” says Brett Bergmann, president of Branch. “Quality has always been of the utmost importance to our family of farmers and it was no different here, as they carefully selected varieties for this program.”
Sweet corn is not the only item growing at Branch. The company also announces the expansion of their leaf program as it heads into its season starting this month through May.
“Florida leaf varieties now rival western varieties. Our growers conduct extensive trials each year to select the best varieties for Florida and ones that offer the consumer delicious and nutritious lettuces,” Bergmann said. “And we have a better carbon footprint because we are only one-to-two days from major markets – offering our customers a fresher alternative.”
Offerings range from green-and-red leaf to Bibb and Boston to escarole, all coming from more than 1,000 acres in Palm Beach County.
Source: growingproduce.com
